Development Proposal – Aviva

Key Data:

  • Location: Aviva, Pitheavlis, Perth, PH2 0NH
  • Size: 1 turbine, up to 77m to tip and 0.9MW capacity
  • Current Status: Planning Feasibility
  • Turbine Model: TBC
  • Project Owner: Aviva

Company:  Aviva plc is a British multinational insurance company, with approximately 33 million customers across 16 countries.  In the UK, Aviva is the largest general insurer and a leading life and pensions provider. Aviva is currently investigating the further use of renewable energy generation on their Perth site with a view to being 100% supplied by locally generated green energy and becoming an exemplar site for the Aviva Group. Aviva are currently exploring the feasibility of a 77m high wind turbine, energy storage and energy reduction technologies.

Aviva takes climate change very seriously, it impacts on air quality, weather events and flooding, and its impact on people. Aviva wants to do all they can to try to reduce global greenhouse gas emissions. Aviva began purchasing electricity from renewable sources for their UK estates in 2004 and they have reduced their worldwide carbon emissions by 53% since 2010. Aviva strongly believes that where it is feasible to produce green energy on their sites they should be reinvesting to make the business as economically and environmentally sustainable as possible for the future.

Project Information:  Purple Renewables are currently undertaking a range of environmental studies from noise surveys to landscape surveys in order to assess the suitability of the Aviva site for a wind turbine.  Aviva and Purple Renewables will be hosting an Open Day on the 24th July to introduce our plans for on-site energy generation.  For further information please visit the dedicated public consultation website: